Amid a surge in consumption, particularly among teenagers and athletes, government officials are considering tighter regulations for caffeinated energy drinks. Concerns over potential health risks from excessive consumption prompt reevaluation by the Food Safety and Standards Authority of India (FSSAI). Proposed changes may include mandatory disclosures of caffeine content and consumption limits on packaging. Industry players like PepsiCo and Coca-Cola await official directives amidst rising scrutiny.
Wunderman Thompson India crowned ‘Digital Agency of the Year’ at IAMAI’s 11th India Digital Awards
The agency swept the awards night with a total of 8 metals - 4 golds, 2 silvers and 2 bronze for i
25 Jan, 2021 - 02:32 PM IST | By indiantelevision.com Team
Wunderman Thompson India begins the new year on a high. At the recently concluded 11th India Digital Awards presented by the Internet and Mobile Association of India (IAMAI), the agency was awarded gold as the ‘Digital Agency of the Year’ and stole the show with a stupendous win of 8 metals for multiple campaigns crafted for its PepsiCo India business. The agency’s winning tally included 7 metals for PepsiCo India Beverages (brand Pepsi) – 3 golds, 2 silvers and 2 bronze and 1 gold for PepsiCo India Foods – Brand Lay’s. The dominant performance of the agency in categories ranging from ‘Best Use of Mobile for Content Marketing’ to ‘Social Influencer Campaign’ and ‘User-Generat
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