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Wunderman Thompson India has won the integrated creative mandate comprising ATL, BTL and digital services for Tata Power’s solar rooftop solutions.
Dr Praveer Sinha, CEO and MD, Tata Power, said, “Solar rooftop is one of the primary and the quickest enablers of green energy. Our vision is to stimulate adoption of green energy in the daily life of every individual in the country. As India’s leading solar rooftop player, our endeavour is to collaborate with our responsible consumers and empower them to conserve energy, save power costs and help protect the environment. With our upcoming campaigns, we aim to create awareness about the environmental and commercial benefits of solar rooftop installation to all. We are delighted to have a strong communications partner like Wunderman Thompson on board as we build our customer-facing business.”