Updated Feb 09, 2021 | 17:31 IST
Low unit packs (LUPs) are small packets of goods that cost anything between Re 1 to Rs 20. And, FMCG companies are banking on them to drive growth. Low unit packs are packing a punch in India s FMCG story
Key Highlights
Rural segment is constantly outpacing the growth of urban demand
In these small markets, low unit packs or LUPs are a big hit!
A 500 ml bottle of shampoo with a fancy pump has no place in the hinterland. Nor does a chocolate bar strewn with roasted almonds, which costs around Rs 100. The Bharat within India is constantly in search of ‘value for money’ products, and this is where low-unit packs (LUPs) pack a punch.
Kartik Aaryan asks netizens the most important question of 2021
by Filmfare | January 31, 2021, 12:47 IST
Kartik Aaryan loves to engage with his fans and with the on-going pandemic, the heartthrob makes sure he connects with them through his social media posts. From asking them about his beard style to checking their thoughts on his new hair look, the actor always takes his fans opinions and makes them feel special. Last evening Kartik posed a very important question for cinegoers through his post.
Kartik Aaryan shared a sexy click from one of his photoshoots. In the picture we see him posing for the click and oozing swag. The actor captioned the picture saying, ‘Theatres mein film dekhne vaale ho ya OTT par ?’ Now looks like that’s the question of 2021. With theatres opening to 100% occupancy and Hindi films might soon have a line-up of theatrical releases, this is the answer everyone wants to know. And looks like Kartik Aaryan has put it out there to know what the masse
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Just a couple of days back,
Bollywood Hungama exclusively revealed that Kartik Aaryan is on the lookout for a quick 30 to 40 day film as the shoots of his under production films –
Dostana 2 and
Bhool
Bhulaiyaa 2 – have been delayed further due to the on-going pandemic. And we have now an additional update on the same as the actor seems to have locked his next film. It’s said to be an unusual love story produced by Shah Rukh Khan under his banner, Red Chillies Entertainment and will be directed by Ajay Bahl.
“Kartik has been in talks with Shah Rukh Khan’s banner for this Ajay Bahl directed film for a while now and finally, everything has fallen in place and the actor is all set to start shooting for the film within the next 2 months,” a source close to the development told Bollywood Hungama. Interestingly, the film is in complete different space from Ajay’s last film,
EXCLUSIVE: Kartik Aaryan’s Dhamaka sold to Netflix for whopping Rs 85 crore?
Kartik Aaryan started shooting for the film in December 2020. This Ronnie Screwvala & Ram Madhvani collaboration is expected to release in June. Written By EXCLUSIVE: Kartik Aaryan’s Dhamaka sold to Netflix for whopping Rs 85 crore?
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Kartik Aaryan started shooting for the Ram Madhvani directed Dhamaka in December and reportedly wrapped up shooting for the film in a record 10 days. The actor had shared a post on social media before leaving his house for the shoot. Shuru karein #Dhamaka Lekar Prabhu ka naam Checking in Swipe right to see my already worried Mom,” he had captioned the picture. The makers including Madhvani and Ronnie Screwvala had booked an entire hotel in Powai where major portions of the movie were shot. This upcoming thriller is currently in the post-production stage and Pinkvilla now has an exclusive update on it.