Updated Feb 09, 2021 | 17:31 IST
Low unit packs (LUPs) are small packets of goods that cost anything between Re 1 to Rs 20. And, FMCG companies are banking on them to drive growth. Low unit packs are packing a punch in India s FMCG story
Key Highlights
Rural segment is constantly outpacing the growth of urban demand
In these small markets, low unit packs or LUPs are a big hit!
A 500 ml bottle of shampoo with a fancy pump has no place in the hinterland. Nor does a chocolate bar strewn with roasted almonds, which costs around Rs 100. The Bharat within India is constantly in search of ‘value for money’ products, and this is where low-unit packs (LUPs) pack a punch.