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Tapas Gupta it also translated into finding a co-founder for his
Pune-based automobile parts ecommerce platform SparesHub.
After completing management courses from
Nirma University, Ahmedabad, in 2010, Tapas and Arijit Chakraborty continued their corporate journeys. Tapas worked with companies like Mercedes Benz and CRISIL, while Arijit gained experience at Tata Motors and Dell International.
While he was at CRISIL, Tapan recalls a time when his family members were struggling to find genuine and quality spare parts for their car.
“Garages and car workshops had limited sources of buying car parts and the car owner faced delays and paid high prices,” he says. He adds that this was the time when ecommerce players like Flipkart and Snapdeal were becoming popular, but none of them sold car parts online.
Disrupt or run the risk of being disrupted, says YourStory’s Shradha Sharma
Delivering the opening keynote at the fourth edition of Future of Work, YourStory Founder and CEO Shradha Sharma made the case for disruptive innovation in the new normal.
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Future of Work,
YourStory Founder and CEO Shradha Sharma made the case for disruptive innovation in the new normal.
She said, “Today, it s our responsibility to ensure we are constantly disrupting and making sure that disruption is happening, be it in terms of technology or at startups, or even in our own lives.
The first day of India s largest product-tech-design summit brought together the best of industry minds to understand the future of work and the impact of the product, tech, and design on businesses of today and tomorrow.
Pune-based automobile parts ecommerce platform SparesHub is catering to B2B customers and promises better pricing and same-day delivery of spare parts.
Updated Jan 20, 2021, 12:28 pm IST
The novel based on the advertising world was produced in a unique way, making it a World Record contender
Mad ad world
The lockdown necessitated by the COVID-19 pandemic gave people the chance to do interesting things, out-of-the-box things, and allowed free flow of creativity. It brought three-times author Aryani Banerjee and debutant writer Tapas Gupta together to pen, or rather type,
The Mad Ad Years, billed as India’s first fictional work on advertising. The book was not only conceived during the lockdown, but was written over multiple WhatsApp chats, as the two authors were placed at different cities Aryani in Kolkata and Tapas in Delhi.
The Mad Ad Years: An advertising fiction that chronicles the last 40 years of Indian adland, written over WhatsApp
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Veteran adman Tapas Gupta co-wrote it with author Aryani Banerjee during the lockdown and over 1,60,000 words.
âIt is the first of its kind advertising fiction,â said Tapas Gupta, co-author of âThe Mad Ad Yearsâ, a book whose idea took birth over a simple phone call and was written over WhatsApp. Yes, you read that right.
Gupta is a veteran adman who spent over 22 years in the McCann-Erickson system before starting BEI Confluence, an advertising and communication agency. He wrote the book with his niece and author Aryani Banerjee who has written two books before this: âLittle Longer Than Foreverâ and âShadows of Solitudeâ and has worked with news media company âNewsXâ.