The Mad Ad Years: An advertising fiction that chronicles the last 40 years of Indian adland, written over WhatsApp
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Veteran adman Tapas Gupta co-wrote it with author Aryani Banerjee during the lockdown and over 1,60,000 words.
âIt is the first of its kind advertising fiction,â said Tapas Gupta, co-author of âThe Mad Ad Yearsâ, a book whose idea took birth over a simple phone call and was written over WhatsApp. Yes, you read that right.
Gupta is a veteran adman who spent over 22 years in the McCann-Erickson system before starting BEI Confluence, an advertising and communication agency. He wrote the book with his niece and author Aryani Banerjee who has written two books before this: âLittle Longer Than Foreverâ and âShadows of Solitudeâ and has worked with news media company âNewsXâ.