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Second Edition of The Next CMO Provides a Practical Guide to Operational Marketing Excellence for the New Generation of Marketing Leaders
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Drift Appoints Dave Gerhardt as First Chief Brand Officer
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Bio for consideration for Radio Interviews, Opinion Pieces, Features, and Podcasts.
OFFICIAL PRESS RELEASE The Online Recording Studio
Cathy Johnson - UNITED STATES- has released her single ‘Be My Home’ across all major streaming platforms. Working with The Online Recording Studio’s Executive Producer Dave Gerhart, Cathy wrote and created this track as a collaboration with her husband Avinash Joseph.
Cathy Johnson is an Indian-born, California-raised singer/songwriter with a passion for bringing authenticity through the versatility of music and lyrics. Her unique upbringing allowed her to experience life and creative expression in different cultures, where she witnessed stories from around the world that shaped her thinking and in turn shaped the way she writes and makes music. Cathy grew up listening to all kinds of genres from punk rock to R&B, and it shows in her creative process - that everyone can find a little something that speaks to them. Now, Cathy draws on
Plus, is marketing ops redefining itself?
Kim Davis on April 8, 2021 at 10:00 am
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Good morning, Marketers, and marketing ops professionals,
One thing I’m watching, from week to week and month to month, is marketing ops redefining itself as a profession. Its self-confidence and assertiveness is growing as its importance is increasing. Understandably so. And it’s demanding a seat at the table.
Just yesterday, I saw relevant comments from a number of well-known figures in the space. Sara McNamara wrote: “In marketing operations/technology, you are the technical advocate for marketers within your organization… If marketing doesn’t do well, we don’t do well either. We are in this together.” Experienced CMO Dave Gerhardt said he’d hire marketing ops first or second if he was starting over today - an opinion he didn’t have three or four years ago.
Plus, take our Martech Replacement Survey
Kim Davis on April 1, 2021 at 10:00 am
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Good morning, Marketers, and have you changed your stack recently?
A lot of things have changed for marketers over the last year, in bad ways as well as good. That much is evident from our second story below, reporting on a survey of U.S. marketers conducted for Sitecore. One positive: 77% of those surveyed said they had seen innovation over the past year and were able to build a more advanced tech stack.
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