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In a year where loss, grief, technology and identity have been at the forefront of the national conversation, the budding trend of email opt-outs are for many both a welcome change and a sign of what may lie ahead. (Jordan Kirchner)
Mackenzie Walton’s first Father’s Day without her dad was shaping up to be tough. Then the marketing emails hit.
“I saw some ‘Don’t forget Dad!’ messaging and panicked because I hadn’t bought him a present, which led to some ugly crying in the bathroom at work when I abruptly remembered why I hadn’t been shopping yet,” the Cincinnati-based freelance editor told NPR over email.
Home/News from NPR/In A Grief-Filled Year, Brands From Etsy To Pandora Let You Skip Mother’s Day Emails
The small but growing trend is seen as a welcome acknowledgement of people who are grieving, as well as a sign that email marketing is becoming increasingly personalized and socially conscious.
In A Grief-Filled Year, Brands From Etsy To Pandora Let You Skip Mother’s Day Emails
By Rachel Treisman
May 7, 2021
Mackenzie Walton’s first Father’s Day without her dad was shaping up to be tough. Then the marketing emails hit.
“I saw some ‘Don’t forget Dad!’ messaging and panicked because I hadn’t bought him a present, which led to some ugly crying in the bathroom at work when I abruptly remembered why I hadn’t been shopping yet,” the Cincinnati-based freelance editor told NPR over email.
Jordan Kirchner
Mackenzie Walton s first Father s Day without her dad was shaping up to be tough. Then the marketing emails hit. I saw some Don t forget Dad! messaging and panicked because I hadn t bought him a present, which led to some ugly crying in the bathroom at work when I abruptly remembered why I hadn t been shopping yet, the Cincinnati-based freelance editor told NPR over email.
That was in 2007. And when Walton s mom passed away just shy of a decade later, she said she really became aware of how relentlessly brutal that stretch of spring can be when you don t have parents in your life, for whatever reason.
Jordan Kirchner
toggle caption Jordan Kirchner
In a year where loss, grief, technology and identity have been at the forefront of the national conversation, the budding trend of email opt-outs are for many both a welcome change and a sign of what may lie ahead. Jordan Kirchner
Mackenzie Walton s first Father s Day without her dad was shaping up to be tough. Then the marketing emails hit. I saw some Don t forget Dad! messaging and panicked because I hadn t bought him a present, which led to some ugly crying in the bathroom at work when I abruptly remembered why I hadn t been shopping yet, the Cincinnati-based freelance editor told NPR over email.