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In a year where loss, grief, technology and identity have been at the forefront of the national conversation, the budding trend of email opt-outs are for many both a welcome change and a sign of what may lie ahead. (Jordan Kirchner)
Mackenzie Walton’s first Father’s Day without her dad was shaping up to be tough. Then the marketing emails hit.
“I saw some ‘Don’t forget Dad!’ messaging and panicked because I hadn’t bought him a present, which led to some ugly crying in the bathroom at work when I abruptly remembered why I hadn’t been shopping yet,” the Cincinnati-based freelance editor told NPR over email.