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 By Michael Hirtzer, Deena Shanker and Fabiana Batista There’s no other way to put it: Tyson Foods Inc.’s first attempt at an alt-meat burger was a flop. Two years ago, the biggest U.S. meat company marketed a mix of real beef and pea protein to consumers with a “flexible diet.” But the half-vegan, half-not patty proved a tough sell. Tyson eventually discontinued it, saying only that it “constantly evaluates products.” Now it’s back and trying again. On Monday, the maker of Jimmy Dean sausages unveiled a lineup of 100% vegan meat products including fresh patties, ground “beef,” fake bratwurst and Italian sausage. It’s the company’s most ambitious bet on alternative proteins, and builds on recent moves by other meat giants, including JBS SA and Marfrig, to cash in on the rapidly growing market.

United statesMichele simonJimmy deanKory zelicksonThomas georgeTyson ervinDennis woodsideDeena shankerChristine mccrackenFabiana batistaMichael hirtzerDavid ervinGilberto tomazoniPlant based foods associationWorld health organizationAnimal defense legal fund