80% of Aussies consume news digitally each month: Nielsen
June 30, 2021 10:02
New data from Nielsen suggests that growth in digital news consumption beginning in 2020 has been sustained through the first half of 2021.
So far in 2021, 80% of adult Australians consumed news digitally on websites and apps each month, as an appetite for news brought on, at least in part, by the pandemic, is remaining.
COVID-related news was a clear driver of spikes in digital news consumption, with significant government announcements relating to the pandemic resulting in lifts in total time spent consuming news among Aussies.
Nielsen Total Time Spent Minutes CEGN Category [click to enlarge]
April 22, 2021 7:00
As Nielsen prepares to reveal the methodology for its new-look Digital Media Ratings, IAB Australia has revealed it will not endorse the new product.
Nielsen has confirmed to Mumbrella it will do a “soft-release” of the latest dataset to clients but not the public today, 22 April, but the new audience data won’t be supported by the IAB. Nielsen and IAB first announced a new “privacy-compliant and future-proofed audience measurement system” in September 2020.
The IAB Australia’s Board, Executive and Measurement Council represents 15 media and agency organisations, and in a statement, said it believes that having a “robust, transparent, standardised currency from an independent measurement vendor is vitally important in providing a level playing field for comparison of audience reach and characteristics and provides confidence to advertisers for planning decisions on where to invest their media budgets”.
Aussie news consumption yet to recover from Facebook ban mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.