Nielsen and IAB stalemate sees clients take to Twitter to share digital rankings
July 28, 2021 9:48
An ongoing stalemate between Nielsen and IAB Australia has seen the Digital Content Ratings provided by the former shrouded in secrecy since the start of the year. However, despite requests for the data to be confidential, some individuals have taken matters into their own hands.
A Guardian Australian employee has shared the Digital Content Ratings for the top 20 Australian digital publishers, as measured by Nielsen, despite the organisation advising IAB that the ranking would be seen only to clients until the IAB supports the data collated by Nielsen.
IAB calls for submissions for MeasureUp 2021
May 6, 2021 10:53
IAB has called for speaker and session submissions for the MeasureUp conference 2021, closing on 18 June.
The announcement:
IAB Australia has announced that the MeasureUp conference will return for its 5th year on 27th October and is seeking submissions for smart and engaging speakers, sessions or workshops from Australia’s media and marketing industry. As investment in digital advertising continues to outpace the rest of the media sector representing two thirds of the paid advertising market, the changes in third party cookies, changes in privacy regulation, continued digitisation of traditional channels, cross media measurement challenges for media owners, agency and advertisers makes the MeasureUp conference more crucial than ever.
April 22, 2021 7:00
As Nielsen prepares to reveal the methodology for its new-look Digital Media Ratings, IAB Australia has revealed it will not endorse the new product.
Nielsen has confirmed to Mumbrella it will do a “soft-release” of the latest dataset to clients but not the public today, 22 April, but the new audience data won’t be supported by the IAB. Nielsen and IAB first announced a new “privacy-compliant and future-proofed audience measurement system” in September 2020.
The IAB Australia’s Board, Executive and Measurement Council represents 15 media and agency organisations, and in a statement, said it believes that having a “robust, transparent, standardised currency from an independent measurement vendor is vitally important in providing a level playing field for comparison of audience reach and characteristics and provides confidence to advertisers for planning decisions on where to invest their media budgets”.