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DUBAI: The pandemic majorly disrupted the events industry, with live events coming to a standstill. Disruption has continued well into 2021 in many countries. At a time of gloom for the industry, entrepreneur Dan Bolton saw an opportunity to create a new kind of events agency, BE Experiential, which aims to bring an “experiential” and “people-first” approach to eventing.
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Building artist hubs, launching year-long projects and establishing small music venues are just some of the ways the UAE s leading arts and culture figures believe Dubai can achieve its goal of boosting the creative sector.
A newly launched strategic programme, outlined by Sheikh Mohammed bin Rashid, Ruler of Dubai, on Saturday, aims to increase the GDP contribution of the creative and arts sector from 2.6 per cent to 5 per cent by 2025.
Sheikh Mohammed, who is also Vice President and Prime Minister, said design, content, culture and arts will be a major driver for the future of our country”. In his Twitter post, he also noted the programme will generate more jobs and double the number of companies in the industry.
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Organiser Graeme Buchanan said he looking forward to getting the music going again. I set it up because there was nowhere in Maroochydore for people, mature appreciators of music, to go to enjoy live jazz and blues music, Mr Buchanan said. The whole thing is about people going out and enjoying live music regularly and to enjoy the company of other people that also enjoy live music. Mr Buchanan said the collective filled a gap in the music scene on the Coast. There s a lot of people that are communicating with me as to how excited they are to be able to have somewhere to go again, Mr Buchanan said.