Roku Paid $98 Million for This Old House Ventures
Todd Spangler, provided by
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Roku paid $97.8 million in cash for This Old House Ventures, the home-improvement media company whose shows include “This Old House” and “Ask This Old House.”
Roku disclosed the price tag in its 10-Q quarterly filing Friday. The company said it acquired the This Old House business because it “believes the content aligns with The Roku Channel’s ad-supported growth strategy.”
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Roku did not disclose the terms of the January 2021 acquisition of Quibi, which includes more than 70 short-form shows ordered by Jeffrey Katzenberg’s now-defunct startup. Sources previously said that deal was valued at significantly less than $100 million. Roku is introducing the Quibi programming under the “Roku Originals” brand, which also will encompass future original programming.
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