May 20, 2021 4:00 pm
Turner Duckworth has unveiled its rebrand of Pennington Biomedical, as the research organisation pushes forward with its mission to eradicate obesity by 2040.
A part of Louisiana State University (LSU), Pennington Biomedical researches obesity, diabetes, cardiovascular disease, cancer and dementia. Scientists on the campus conduct basic, clinical and population health research.
Turner Duckworth says it was approached by the organisation to rethink its branding, and help “reduce complexity” so the general public has a better understanding of its work.
“Gives elements room to breathe”
Making biomedical science less “daunting” was a priority for the project, according to the studio. “In a category filled with dense communication that’s difficult to digest, the design intends to reduce complexity wherever possible,” says the team.
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The Amazon app logo has been quietly changed after the recent redesign drew unfavorable comparisons to the mustache worn by Adolf Hitler.
Rebranding is one of the marketing tactics that companies worldwide have turned to attract more customers in their business. The redesigning of one s logo or even introducing a new app icon in the present age is a big deal since it will be the brand s identity. However, observers and customers said the recent redesign Amazon logo bore an unfortunate resemblance to a toothbrush mustache similar to the Nazi dictator.
Because of the uptick in remarks from different people, the e-commerce giant has silently updated its app logo. The Verge reported that Amazon updated its logo to a less problematic new look.
2 March 2021, 1:44 am EST By
Two months ago, Amazon updated the logo of its application for iPhone and Android users.The design was a major tweak compared to its previous designs since it features a somewhat toothbrush mustache, which is prominent in Adolf Hitler, so that rang a bell to the users.
Before it was believed to be inspired by an English comedian Charlie Chaplin who thrived throughout the early 1900s, but it is always the customers who spot something wrong in the adjustment, so the company fixed the issue.
Amazon App Logo Change Was a Response To Customer Feedbacks
(Photo : Amazon)