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Coca-Cola unveils refreshed packaging design system
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White is the new green | Penang Web and Graphic Design Agency – GurlstudioPenang Web and Graphic Design Agency
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February 15, 2021 3:48 pm
Coca-Cola will soon be trialling a paper bottle for its drinks, as part of its plan in moving towards what it calls “zero waste”.
In 2020, Coca-Cola was ranked the world’s number one plastic polluter by charity group Break Free From Plastic. This meant it contributed more waste than the likes of Pepsi and Nestle.
The new bottle, produced in partnership with Danish start-up company Paboco (short for Paper Bottle Company) aims to go some way to support the drinks giant’s goal of not producing any waste by 2030. This would involve collecting a bottle or can for every one that it sells and recycling them as part of the production process.
Packadore Collective Rethinks Packaging Closures
SGK Anthem, Vrijdag Premium Printing, Generous Minds, Neurensics, Kurz, Merck, and Haval joined forces under the name Packadore Collective to design a reusable packaging closure Cap Off.
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Feb 2nd, 2021
Packadore Collective s Cap Off is a conceptual design innovation for packaging closures with a clear purpose for purpose driven use and reuse. The concept envisages that all relevant brand packaging in store and online is sold with a simple top seal and that reusable caps are sold separately for use and reuse across multiple different types of products. This solution helps preserve the value of the packaging lids for far longer, helps reduce waste and cost, plus increases the recyclability of the core packaging.
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