The Amazon app logo has been quietly changed after the recent redesign drew unfavorable comparisons to the mustache worn by Adolf Hitler.
Rebranding is one of the marketing tactics that companies worldwide have turned to attract more customers in their business. The redesigning of one's logo or even introducing a new app icon in the present age is a big deal since it will be the brand's identity. However, observers and customers said the recent redesign Amazon logo bore an unfortunate resemblance to a toothbrush mustache similar to the Nazi dictator.
Because of the uptick in remarks from different people, the e-commerce giant has silently updated its app logo. The Verge reported that Amazon updated its logo to a less problematic new look.