Kellogg s slogan back in the 1960 s was The Best to You from Battle Creek. Well, in the world of breakfast foods, that originally meant cereal, but has expanded not only in the number of cereal products but to other items, including frozen waffles.
One thing Kellogg s has always been very good at is tapping into marketing to consumers, which in many cases has been children and young adults. Whether it s been toys inside the box or product mascots (with Tony the Tiger and Snap, Crackle and Pop being the best known, but there s also many others like Toucan Sam and Dig Em Frog), they ve been very successful at tapping into that audience.
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