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TikTok introduced an incubator program to help Black users build their brand on the platform. Car photo created by rawpixel.com - www.freepik.com
At first, Kirby Dockery found the thought of joining TikTok overwhelming. There were so many questions: How do I record? What s the beauty effect? How do I do green screen? But she quickly proved to be a natural.
Her Black history videos take her explainer on the origins of the Aunt Jemima logo, for instance and glimpses into her career as a singer and songwriter who worked with the likes of Rihanna gained Dockery 250,000 followers. In January, she applied for a new TikTok incubator, a three-month program specifically aimed at helping Black TikTok users build their brands on and off the platform.