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Small Brands Take Their Place in Malls With Pop-Ups, Department Stores

After a long slump in popularity, malls are making a comeback. But the stores look different from the 90s and early aughts less Sears, more Away luggage.  Even smaller brands are popping up at the mall, thanks to new ways to find affordable options. The malls we knew as kids are gone.  The teenagers of the 20s might hang out in a new generation of pop-up villages and department stores stocked with a rotation of small brands. Instead of Hollister cologne wafting through the mall, they might smell the sandalwood of a hand-poured, American-made soy candle. Between stores, they grab a cup of ethically sourced coffee at a local cafe. Instead of window shopping at Express or J. Crew, they might discover a pop-up shop featuring the jewelry startup they saw on Instagram last night. 

Best New Places to Shop in Los Angeles and O C

The new Christian Louboutin store in Beverly Hills. In recent weeks, Beverly Hills has seen new stores from Christian Louboutin and Onitsuka Tiger; Maison Kitsuné has debuted in Silver Lake and South Coast Plaza has welcomed the first SoCal location of Mulberry. Christian Louboutin Hits Beverly Hills A new, red-carpeted two-story Christian Louboutin West Coast flagship has landed in Beverly Hills which recently also welcomed a new Jennifer Fisher jewelry boutique  in a building that once housed Charlie Chaplin’s offices. Now, it stocks the French luxury label’s footwear, fragrances, bags and leather accessories for men and women. An interior wall and an exclusive capsule line of shoes and handbags are decorated with French artist Jean-Vincent Simonet’s impressionistic designs. The decor is an ode to global getaways, from Portugal to Mexico. The new store replaces the designer’s former outpost on Robertson Boulevard in West Hollywood.

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