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Marion Virginia Taylor Thibodeau - Manteca Bulletin

Marion Virginia Taylor Thibodeau - Manteca Bulletin
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Small Brands Take Their Place in Malls With Pop-Ups, Department Stores

After a long slump in popularity, malls are making a comeback. But the stores look different from the 90s and early aughts less Sears, more Away luggage.  Even smaller brands are popping up at the mall, thanks to new ways to find affordable options. The malls we knew as kids are gone.  The teenagers of the 20s might hang out in a new generation of pop-up villages and department stores stocked with a rotation of small brands. Instead of Hollister cologne wafting through the mall, they might smell the sandalwood of a hand-poured, American-made soy candle. Between stores, they grab a cup of ethically sourced coffee at a local cafe. Instead of window shopping at Express or J. Crew, they might discover a pop-up shop featuring the jewelry startup they saw on Instagram last night. 

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