Then, as the final step of each recipe appears a QR Code that will take readers to where they can purchase the respective dishes via Postmates.
The Postmates book celebrates not cooking and being ok with it,” says Joe Staples, ECD and partner at Mother L.A., the agency behind the campaign. “When the pandemic hit and we all put sweatpants on, lots of us decided to learn to cook. This was closely followed by the realization that there was a reason we didn’t do this earlier: it’s hard. And when everything else had become exponentially more stressful maybe it was ok to not add more stress to the situation. If this sounds anything like what you experienced, we made a book for you.”
Postmates has just released the
Don’t Cookbook that lightheartedly takes a jab at the ongoing COVID-19 pandemic, and the boom in the demand for home delivery.
This 206-page “recipe” book cleverly lists some of the most popular comfort foods with illustrations by artists Nicholas Scarpinato, JonPaul Douglass and Jason Travis, but rather than step-by-step instructions on how to cook the dish, a QR code is printed at the bottom of the irrelevant and nonsensical instructions. The QR codes will guide readers to where they can find dishes at their local restaurants via Postmates.
Priced at $50 USD, the book can be found over at Don’t Cookbook where a portion of the proceeds will be donated to a charity that benefits restaurant workers affected by the pandemic.