Then, as the final step of each "recipe" appears a QR Code that will take readers to where they can purchase the respective dishes via Postmates.
The Postmates book "celebrates not cooking and being ok with it,” says Joe Staples, ECD and partner at Mother L.A., the agency behind the campaign. “When the pandemic hit and we all put sweatpants on, lots of us decided to learn to cook. This was closely followed by the realization that there was a reason we didn’t do this earlier: it’s hard. And when everything else had become exponentially more stressful maybe it was ok to not add more stress to the situation. If this sounds anything like what you experienced, we made a book for you.”