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Project 2021: Inventory Issues, Rising COVID Cases Cloud Success
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Project 2021: Spring Brings Hope
This year, we’re following 10 promo companies – suppliers, distributors and decorators – to see how they meet the challenges of a post-COVID world. By ASI Media Staff
As the first quarter of 2021 wraps up, the 10 participants in ASI Media’s Project 2021 report varying levels of success – and an overall optimism for the rest of the year. Overall, in the promo industry, sales were down by nearly 15%, compared to the first quarter of 2020. However, most promo pros believe 2021 sales will surpass 2020 levels, and over 40% expect to beat their 2019 sales.
All year long, ASI Media has been tracking a cross-section of industry players across the United States and Canada – from one-person operations to Top 40 multinational firms. Each month, we check in to learn about their unique challenges and celebrate their hard-won successes. You can read the previous installment of the series here. And stay tuned for
FedEx Becomes A Promo Products Distributor
The shipping giant’s FedEx Office subsidiary has launched a website from which it’s selling brandable merchandise to end-clients across industries.
FedEx has entered the promotional products business.
FedEx Office, a subsidiary of FedEx Corp. that sells printing, packing and shipping services, has launched an ecommerce website in which anyone – from small businesses and schools, to corporations, nonprofits, healthcare systems and more – can have their logo put on a range of promotional products, purchase the items, and have them shipped to locations of their choosing.
The homepage of FedEx Office’s promo products-selling site.
Letters: City needs democracy back, watch out for scam
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Aggressively prospect and build relationships to thrive in 2021.
Hustle with purpose. If anything, that sums up the approach promo sales professionals must take to generate success in 2021. From digging into recent sales numbers to uncovering hidden opportunities to stepping up intelligent, focused prospecting, distributors are going to need to put themselves out there with renewed vigor. Trust us – the effort will pay off.
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Forecast Strategically
Dive deep into customer sales reports from the last 12 months with a mind for trend spotting and projecting what each client might spend in 2021. “Going through the annual forecasting exercise, we often spot trends with certain customers or industries, which gives us motivation and something to build a plan around for the new year,” says Joseph Sommer, president of New York City-based distributor Whitestone Branding (asi/359741). He adds: “Because of the rapid change last year, you probably had customers who you never expected
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