May 19, 2021 11:07
A new integrated campaign from the Tasmania Tourism Board, entitled ‘The Call of the Off Season’, urges Australians to embrace the winter months ahead.
Two 15 second films highlight the range of attractions winter in Tasmania offer, claiming: “The ‘Off Season’ celebrates the colder, darker months, and everything weird and wonderful that comes with it.”
Developed by BMF, and the agency’s group planning director Thomasine Burnap, said: “The ‘Off Season’ aims to culturally redefine how the rest of Australia sees winter. It’s an invitation to embrace winter, rather than escape it. In Tassie that’s when the locals feast harder, dance longer and embrace the very wilderness that defines them.”
Barista Bros introduces the New Epic Taste with No Added Sugar range in latest campaign via BMF
campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
A suspicious customer seeks out Barista Bros new iced coffee
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
April 20, 2021 10:49
BPAY is showing just how its service can make customers’ lives easier, after an unexpected bill ruins a relaxing moment.
The ‘Debit Day’ campaign shows how bills can be scheduled through BPAY to ensure that customers are not caught out in unpleasant scenarios.
“When it comes to bills, many of us are guilty of ‘set and forget’. So, when that pesky water bill sneaks up on you mid-bath, it can really ruin the moment. It’s the unexpectedness of these debit moments that allowed us to show how getting on top of your bills with BPAY can prevent them from killing your vibe,” said BMF group creative director Pia Chaudhuri.