Bpay senior brand manager promoted to head of product
Marketing and brand strategist takes product roadmap lead on Bpay and Osko offerings
Bpay has promoted its senior brand and marketing manager to a new head of product position to spearhead the product roadmap for its Osko and Bpay offerings.
Brittany Kury has spent the last eight years with the organisation, beginning as a marketing coordinator before rising up marketing manager roles across both Bpay and Osko. For the last three years, she’s been a senior brand strategy and product marketing leader and in 2020 helped build the overall five-year business strategy for Bpay. During this time, she’s also managed partnership marketing across 165 financial institutions and 60,000 businesses.
April 20, 2021 10:49
BPAY is showing just how its service can make customers’ lives easier, after an unexpected bill ruins a relaxing moment.
The ‘Debit Day’ campaign shows how bills can be scheduled through BPAY to ensure that customers are not caught out in unpleasant scenarios.
“When it comes to bills, many of us are guilty of ‘set and forget’. So, when that pesky water bill sneaks up on you mid-bath, it can really ruin the moment. It’s the unexpectedness of these debit moments that allowed us to show how getting on top of your bills with BPAY can prevent them from killing your vibe,” said BMF group creative director Pia Chaudhuri.