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Turn Your Business Into The Imagination Machine PHOTO: Diz Play How can businesses harness the collective imagination of their workforce at a time when innovation is at a premium? That is the central question of Martin Reeves and Jack Fuller s forthcoming book, The Imagination Machine. Are there methods to increase both the predictability and the frequency of bursts of imagination? Businesses tasked with innovating — and that means all businesses — struggle with questions like these on a daily basis. The strategic diagnostics Reeves and Fuller offer throughout the book make this a valuable read for every legacy organization looking to retain their market relevance.

Cynthia beathMartin reeveMarco iansitiKarim lakhaniJeff bezosTim oreillyJeanne rossGeoffrey mooreJack fullerPatrick lencioniGary hamelTheodore levittDiz playImagination machineHow digital teams can cultivate divergentSpark innovation through imaginative