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London-based Dessert Company Pots & Co Brings Michelin-quality Desserts To Grocery Store Aisles

Share this article Share this article LONDON, May 11, 2021 /PRNewswire/ Pots & Co, the London-based premium dessert company known for its exceptional handmade desserts, is expanding its reach in the U.S. and is now available in three Kroger banner stores  Ralphs, Smith s, and King Soopers throughout Arizona, Southern California, Colorado, Utah, Nevada, and New Mexico. Pots & Co s expansion throughout the West Coast and Rocky Mountain region comes on the heels of a recent $20m investment by 301 INC, the venture capital arm of General Mills, marking its first investment in a U.K. company. Chocolate Fudge Lava Cake by Pots & Co.

Pots & Co accelerates US expansion plans with General Mills 301 INC backing

“But when I go to shows now and pull up my deck and​ they see that our products taste incredible and we’ve got five ingredients, they want to talk,” ​added Dyer, who caught up with FoodNavigator-USA after General Mills venture arm 301 INC announced it was leading a multistage investment of up to $20m in his company (in partnership with other investors), its first overseas deal. On paper at least, Dyer - who makes individually-packaged desserts from chocolate fudge lava cake, to salted caramel & chocolate pot de crème in signature ceramic pots - has been doing something right:  Pots & Co​​ - which launched in 2012 - notched up sales of $2.8m in 2014, and by 2020, it clocked up a cool $19.5m.

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