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301 INC, the venture capital arm of General Mills, is leading a multistage investment of up to $20 million in Pots Co, in partnership with other investors. Pots Co, the London-based food company best known for its range of hand-crafted potted desserts available in UK supermarkets, will leverage the investment to propel its growth strategy, expanding its product range and distribution in the US.
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301 INC, General Mills venture capital arm, leads multimillion dollar investment in London-based Pots Co, to expand brand s US presence. (Photo: Business Wire)
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Pots & Co founder Julian Dyer in the London factory with the range of potted puddings
Posh pudding brand Pots & Co is set to expand its US offering after receiving an investment by General Mills-owned 301 Inc of up to £15m.
The venture capital arm of General Mills is leading a multistage investment in Pots & Co as part of a growth strategy to expand its product range and distribution in the US. The move marks General Mills’ first investment in a UK company, it said.
London-based Pots & Co will initially supply its range of potted puddings to a select number of stores on the West Coast and Rocky Mountain region. Its recently launched savoury Mezze style dips will follow.