Who Needs an Album? Just Keep Remaking the Song!
Recent hits by SpotemGottem and Lil Nas X show the power of extending the life of a single track, album be damned.
SpotemGottem’s “Beat Box” has had an extended life thanks to additional remix versions of the song featuring other rappers.Credit.Esdras Thelusma
April 28, 2021
“Beat Box,” by the young Florida rapper SpotemGottem a thunderous, pulsing sneer of a track was released just over a year ago. It bubbled lightly throughout the summer and fall, and then in December came a remix, “Beat Box 2,” with the rising Memphis star Pooh Shiesty. Not long after, on Dec. 23, a dancer named Junebug posted a video doing an exaggeratedly comic shimmy dance step to the song. Called the #JunebugChallenge, it spread wildly on TikTok, replicated in oodles of videos.
Get our free newsletter Success! You re on the list. Whoops! There was an error and we couldn t process your subscription. Please reload the page and try again. Processing…
I already get the newsletter
Those who frequent the TikTok universe may have come across last winter’s viral Junebug Challenge, in which participants find unusual locations where they perform a dance move to “Beat Box 2,” a track by Florida rapper
SpotemGottem featuring
The dance’s Richmond, California-based originator, known as
Junebug, has been touring the U.S. since January to perform his eponymous dance move at clubs and parties. Earlier this month, Junebug visited the DMV, where he appeared at a go-go event with