Who Needs an Album? Just Keep Remaking the Song!
Recent hits by SpotemGottem and Lil Nas X show the power of extending the life of a single track, album be damned.
SpotemGottem’s “Beat Box” has had an extended life thanks to additional remix versions of the song featuring other rappers.Credit...Esdras Thelusma
April 28, 2021
“Beat Box,” by the young Florida rapper SpotemGottem — a thunderous, pulsing sneer of a track — was released just over a year ago. It bubbled lightly throughout the summer and fall, and then in December came a remix, “Beat Box 2,” with the rising Memphis star Pooh Shiesty. Not long after, on Dec. 23, a dancer named Junebug posted a video doing an exaggeratedly comic shimmy dance step to the song. Called the #JunebugChallenge, it spread wildly on TikTok, replicated in oodles of videos.