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University of West Florida’s department of Global Hospitality & Tourism Management,
Pensacola
“For the tourism industry in Northwest Florida there is no playbook at this point for dealing with the pandemic. I would say that those business owners that have developed a plan to be as flexible, creative and transparent as possible are coming out ahead.
I have noticed that some hotel owners are taking this opportunity to spruce up their hotels if they have the money.
But across the board, the luxury lodging sector is taking the biggest hit.
Fortunately, for the hospitality industry we’re in a bubble here in Northwest Florida. We are a drive market, and people are still driving here from New Orleans and Atlanta and other major southeastern cities. People still want to come to Northwest Florida and get away like they did before COVID.”
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“Virgin has a great management team led by Paul Scurrah,” Bain Capital s Mike Murphy told the airline s 9000 staff on August 24.
“And I would like to again reaffirm we are backing Paul to successfully lead Virgin through the current turbulence and back into the skies.
It was Murphy s big pitch to seal the biggest deal of his career – a $3.5 billion agreement to buy Virgin Australia out of administration. He had beaten four other bidders to get a signed deal, had tipped $125 million interim funding to keep the airline afloat and was already on the hook for at least another $750 million – win, lose or draw.