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Grab a slab for a dab of solar power with Solar Exchange

BY Marija Mrvosevic ON 12 April 2021      3 min read The VB Solar Exchange is a new program enabling beer lovers to trade their supply of solar energy for slabs of Victoria Bitter. This campaign was launched by Victoria Bitter and Clemenger BBDO Melbourne.  The Solar Exchange Program allows those involved to exchange credit on their power bill for a slab of VB. The credit is obtained by generating excess solar energy. For every $30 of credit, participants can get those 30 stubbies of VB. The campaign is national and it rolled out with a TVC and an animation that explains the program to the tune of VB’s iconic soundtrack. The effort also includes a dynamic OOH that displays how much beer Asutralians could be earning based on the weather in each state.

Victoria Bitter encourages Aussies to swap solar power for beer with the launch of the VB Solar Exchange via Clemenger BBDO, Melbourne

April 8 2021, 9:45 am | BY Ricki Green | 2 Comments Victoria Bitter and Clemenger BBDO Melbourne have launched the VB Solar Exchange – a new program that enables beer lovers to trade their excess solar energy for slabs of Victoria Bitter.   So, whether you’re giving the house a clean, playing with the team, or just wanna go green, your solar panels will be working hard to get you slabs of VB. The Solar Exchange program allows participants to exchange credit on their power bill – obtained from generating excess solar at home – for VB. Every $30 worth of credit can be exchanged for a slab, which is then delivered straight to your door.

Swap Solar Power for Beer in Programme from Victoria Bitter and Clemenger BBDO Melbourne

Creative 6 Add to collection Initiative allows participants to exchange credit on their power bill – obtained from generating excess solar at home – for VB Victoria Bitter and Clemenger BBDO Melbourne have launched the VB Solar Exchange – a new programme that enables beer lovers to trade their excess solar energy for slabs of Victoria Bitter.  So, whether you’re giving the house a clean, playing with the team, or just wanna go green, your solar panels will be working hard to get you slabs of VB.  The Solar Exchange programme allows participants to exchange credit on their power bill – obtained from generating excess solar at home – for VB. 

VB launches Solar Exchange program, trading beer for excess energy

VB launches Solar Exchange program, trading beer for excess energy
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Coroner identifies 2 killed in central Washington house fire

Coroner identifies 2 killed in central Washington house fire April 2, 2021 GMT UNION GAP, Wash. (AP) The two men killed in a Sunday house fire in central Washington have been identified. Yakima County Coroner Jim Curtice said Roger Harrington, 66, and Tyler Aalbu, 32, were identified through DNA and dental records, The Yakima Herald-Republic reported. Both men, whose bodies were found in the charred rubble of the house in Union Gap, died of smoke inhalation, Curtice said. Union Gap police said the men’s deaths are being investigated as homicides. Investigators say they determined the house was deliberately set on fire. ADVERTISEMENT Firefighters were called to the home around 2:50 a.m. Sunday. Police Lt. Stace McKinley said police know of three people who escaped the fire, one of whom was treated and released from a hospital.

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