By Jason Hall
Jun 2, 2021
The company revealed it will hold Prime Day on June 21 and 22 during a press event,
Amazon usually holds Prime Day during the summer, but moved it back to October in 2020 amid the ongoing COVID-19 pandemic.
The delayed Prime Day was the company s best on record, shattering even previous Black Friday sales records,
Amazon had held Prime Day since 2015 and the sales event accounts for around 1% to 2% of the company s annual sales, analysts told
CNN.
The majority of Prime Day offerings are exclusive to Amazon Prime members, who are eligible for music, movies, TV shows and free shipping with their $120 annual subscription service.