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Highspot solves B2B sales tech, backed by Salesforce, Bain

Highspot Highspot just raised $200m from a group of investors including Salesforce Ventures, Bain & Company. The product uses AI to help sales and marketing collaborate and track the effectiveness of sales content. The data and insight can train sales teams and offer guidance to product and content marketing. Any salesperson knows how messy it can be to organize all the different marketing collateral they use in customer conversations: You receive a slew of marketing content and scripting from above; a chunk arrives at the beginning of the year and perhaps more comes in as new products or features are launched; and then you quickly get to work customizing it.

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