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Greece Reaches Out to Kids with Animated Tourism Tale
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GTP Headlines Greece Features in GNTO-Mastercard Joint Campaign
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The Greek National Tourism Organization (GNTO) on Thursday announced the official launch of Greece’s 2021 tourism campaign as the country gets ready to reopen to international tourists on May 14.
“The campaign is based on a new narrative of the enriched and diversified Greek tourist product that focuses on people and the experiences that our visitor can experience everywhere in Greece all year round,” GNTO Secretary General Dimitris Fragakis said, adding that the long-term campaign goes beyond promoting Greece’s renowned “sun and sea” model.
GNTO Secretary General Dimitris Fragakis.
Dubbed “All you want is Greece”, the campaign will be showcased in Greece’s target markets and includes five videos. The first video (included above) gives a general idea of what a visitor can expect upon his visit to Greece. The following for videos promote four of Greece’s tourism offerings: sea tourism, gastronomy, wellness and culture.
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With all eyes on Greece’s upcoming official opening to tourists, the Greek National Tourism Organization (GNTO) is optimistic that the sector will see a much better year than it did in 2020.
“We will do much better than last year,” GNTO Secretary General
Dimitris Fragakis said on Tuesday, adding that his forecast comes from the available data so far.
“Our data at the moment is quite encouraging and we expect bookings and arrivals to gradually increase as the economy opens in the country. Because in the end, what we want is for this recorded demand to translate into bookings and – of course – into new arrivals for the season,” the secretary general said.
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