The Greek National Tourism Organization (GNTO) on Thursday announced the official launch of Greece’s 2021 tourism campaign as the country gets ready to reopen to international tourists on May 14.
“The campaign is based on a new narrative of the enriched and diversified Greek tourist product that focuses on people and the experiences that our visitor can experience everywhere in Greece all year round,” GNTO Secretary General Dimitris Fragakis said, adding that the long-term campaign goes beyond promoting Greece’s renowned “sun and sea” model.
GNTO Secretary General Dimitris Fragakis.
Dubbed “All you want is Greece”, the campaign will be showcased in Greece’s target markets and includes five videos. The first video (included above) gives a general idea of what a visitor can expect upon his visit to Greece. The following for videos promote four of Greece’s tourism offerings: sea tourism, gastronomy, wellness and culture.