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A chat with Van Heusen s Abhay Bahugune on remote working, formal dressing and production challenges

A chat with Van Heusen’s Abhay Bahugune on remote working, formal dressing and production challenges Share Via: Van Heusen’s chief operating officer talks in length about the newly launched sub-brand ‘Denim Labs’, and how fashion has changed in the WFH era. Van Heusen, a ‘power dressing’ brand from the house of Aditya Birla Fashion and Retail (ABFRL), recently launched a new sub-brand ‘Denim Labs’. Van Heusen Denim Labs ushers in a new age of denim, crafted for the modern-day professionals, who need to shift between work and play. The brand has also launched a campaign, titled ‘Move in the New Blue’, featuring the face of the brand and Bollywood actress Jacqueline Fernandez. The ad will be featured across multiple mediums, such as television, print and digital.

Van Heusen launches new sub-brand Denim Labs

Van Heusen launches new sub-brand Denim Labs
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