With products that have a 95 percent smaller environmental impact than conventional meat, it’s safe to say that Redefine Meat is living up to its namesake with its proprietary 3D-printed meat products. So much so, in fact, that it’s redefining meat even for an audience of primarily omnivore consumers.
From a “carnivore-branded” food truck in Kidron, Israel, earlier this month, Redefine Meat, in partnership with upscale Israeli meat distributor, Best Meister, doled out Alt-Meats products with minimal or no condiment, to let the meat speak for itself and see how it stacked up to animal-based versions, as a company press release shared of their little experiment.