Details 29 July 2021
Coca-Cola and Campbell Soup Company have made a move into the non-fungible token (NFT) scene, joining brands such as Budweiser, Dole, P&G and Warner Bros, among others. Ahead of International Friendship Day on 30 July, Coca-Cola is auctioning a set of four collectible NFTs. The Friendship Box was inspired by video-game loot boxes, playing on the popular video game feature involving sealed mystery “boxes”.
The collection comprises some of Coca-Cola’s reimagined iconic assets, with each NFT inspired by shared moments of friendship. According to Coca-Cola, the digital collectibles were created in partnership with developer Tafi, creator of custom 3D content for avatar and emoji systems, with the initial concept developed by Vice Media s VIRTUE.
Coca-Cola to Create Custom NFT Collection to Raise Money for Special Olympics International coinspeaker.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from coinspeaker.com Daily Mail and Mail on Sunday newspapers.
Auction opens July 30 via digital marketplace OpenSea
Proceeds from four-day auction will be donated to Special Olympics International, Coca-Cola’s friend and partner for more than 50 years
NFTs reflect the multi-sensory experience of Coca-Cola and were inspired by shared moments of friendship
Coca-Cola has created its first-ever NFT collectibles to commemorate International Friendship Day on July 30. All Coca-Cola proceeds from the four-day auction on digital marketplace OpenSea will go to Special Olympics International.
Coca-Cola has long been known around the world for bringing people together to experience simple, shared moments that surprise and delight. The brand’s first digital collectibles inspired by shared moments of friendship were created in partnership with developer Tafi, the leading creator of custom 3D content for avatar and emoji systems, and Virtue, the agency by Vice, which developed the initial concept.
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SALT LAKE CITY, July 28, 2021 /PRNewswire/ Tafi announced today that it has partnered with Coca-Cola® by designing virtual wearables for Coca-Cola s first-ever non-fungible token (NFT) collectibles offering in the metaverse to celebrate International Friendship Day on July 30
th, Coca-Cola will be auctioning an NFT loot box on OpenSea, that contains Tafi-designed digital apparel that can be worn forever in the virtual world of Decentraland.
Tafi, a leading designer of avatars and digital wearables, is a digital strategy and development partner with Coca-Cola. Tafi worked alongside Coca-Cola to produce the NFTs, as well as Virtue, the agency by Vice, who developed the initial concept. Details of Tafi s involvement in Coca-Cola s NFT lootbox can be found at https://maketafi.com/coca-cola-nft.