Robinsons relaunches as online department store Details 11 June 2021
After exiting Singapore earlier this year in January, departmental store retailer Robinsons is returning as Robinsons Online. According to the brand, the online retailer will go live on 24 June as a fully digital, state-of-the-art, vertically integrated online department store. It also appointed Word Of Mouth Communications as its retainer PR agency to handle all publicity-related and media and social media engagement matters.
Robinsons Online aims to present price-sensitive customers with a value-oriented, rationalised product offering of over 200 specially-curated brands. The brand said that customers can also look forward to collaborations that will debut exclusively on the new platform.
UNIQLO Singapore parts ways with PR agency after eight years Details 01 April 2021
Fashion brand UNIQLO Singapore has parted ways with its PR agency Word of Mouth Communications after eight years. In a statement to
MARKETING-INTERACTIVE, a spokesperson said it has appointed Tate Anzur, its current corporate PR agency, to take over all PR duties for UNIQLO moving forward. This is part of our move to consolidate to one agency and streamline our communication efforts, the spokesperson added.
MARKETING-INTERACTIVE understands that Word of Mouth Communications was tasked with PR efforts on UNIQLO s consumer end. UNIQLO declined to comment further on Tate Anzur s appointment.