Robinsons relaunches as online department store Details 11 June 2021
After exiting Singapore earlier this year in January, departmental store retailer Robinsons is returning as Robinsons Online. According to the brand, the online retailer will go live on 24 June as a fully digital, state-of-the-art, vertically integrated online department store. It also appointed Word Of Mouth Communications as its retainer PR agency to handle all publicity-related and media and social media engagement matters.
Robinsons Online aims to present price-sensitive customers with a value-oriented, rationalised product offering of over 200 specially-curated brands. The brand said that customers can also look forward to collaborations that will debut exclusively on the new platform.
SINGAPORE (The Straits Times/ANN): After exiting Singapore in January, 163-year-old retailer Robinsons will make a comeback as an online department store.
SINGAPORE - After exiting Singapore in January, 163-year-old retailer Robinsons will make a comeback as an online department store. In a statement on Thursday (June 10), the iconic mall announced that it was acquired by wholesale supplier Canningvale Australia this month. The newly independent Robinsons Department Stores Online has already hired two former Robinsons' employees and will employ Singaporeans to.