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DMG Media Becomes First to Achieve IAB Gold Standard Certification
May 21, 2021
Pictured: Doug Farrell, DMG Media Ireland
DMG Media Ireland has become the first member of IAB Ireland to achieve the IAB Gold Standard certification for its stable of digital brands that includes Extra.ie, EVOKE, MailOnline, Rollercoaster.ie and OneFabDay.com.
The Gold Standard, which was developed by IAB UK, was adopted by IAB Ireland in February 2021 and it is recognised globally as a powerful initiative, which has evolved to keep pace with a fast changing digital advertising ecosystem.
“The IAB Gold Standard represents a currency of trust in a world where brand safety and advertising accountability has come increasingly under the spotlight. At DMG Media we are delighted to have completed the certification process. This will ensure our growing network of digital brands not only engage and resonate with Irish users but offer a trusted and verified platform for agencies and brands alike,” says