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IAB Ireland to Host Webinar on Digital Trust and Transparency
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Facebook Becomes Latest Company to Achieve IAB Ireland Gold Standard Certification
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Core Becomes First Agency to get IAB Gold Standard Certification
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DMG Media Becomes First to Achieve IAB Gold Standard Certification
May 21, 2021
Pictured: Doug Farrell, DMG Media Ireland
DMG Media Ireland has become the first member of IAB Ireland to achieve the IAB Gold Standard certification for its stable of digital brands that includes Extra.ie, EVOKE, MailOnline, Rollercoaster.ie and OneFabDay.com.
The Gold Standard, which was developed by IAB UK, was adopted by IAB Ireland in February 2021 and it is recognised globally as a powerful initiative, which has evolved to keep pace with a fast changing digital advertising ecosystem.
“The IAB Gold Standard represents a currency of trust in a world where brand safety and advertising accountability has come increasingly under the spotlight. At DMG Media we are delighted to have completed the certification process. This will ensure our growing network of digital brands not only engage and resonate with Irish users but offer a trusted and verified platform for agencies and brands alike,” says
Packed.House Joins IAB Irelandâs Gold Standard Initiative
May 7, 2021
Packed.House has become the latest publisher to sign up to the IAB Gold Standard brand safety and transparency initiative for its platforms Entertainment.ie, Beaut.ie and Family Friendly HQ place on brand safety and transparency.
According to Mark Corrigan, commercial director, Packed.House: âWe are delighted to become IAB Gold Standard Registered today. A sense of comfort and confidence about safety is essential for audiences and brands when choosing digital platforms to engage with, and so the IAB Gold Standard can provide reassurance for advertising partners to invest with certainty.”