Jim Beam unveils orange-flavoured Bourbon liqueur thespiritsbusiness.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thespiritsbusiness.com Daily Mail and Mail on Sunday newspapers.
/PRNewswire/ This spring, Jim Beam® is shaking up the canned beverage aisle by launching two ready-to-drink cocktails made with a bourbon base: the Jim.
This post is sponsored by Beam Suntory.
The pandemic has changed the way that many people purchase and consume alcohol. Instead of drinking outside at clubs or bars, more consumers are now drinking at home with their friends and family – often to de-stress after a long day working from home (WFH).
The chance to relax with co-workers and friends after office hours has vanished because of WFH routines, but people still want to unwind after work.
Jim Beam has stayed ahead of this trend with the Jim Beam Highball. An easy-to-make drink, its crisp and zesty taste makes it ideal for a relaxing way to finish the end of the day. Consumers can enjoy it without overindulging, as it is light enough for someone to have a fun night, but still be bright-eyed and ready for work the next day.
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Now that Dry January is over, it s time to choose the best libation to break your sobriety. With the arrival of CNY and Valentine s Day, there’s plenty of reasons to clink glasses to. Here s your guide to a boozy long weekend. Whether you re looking for a Chinese New Year cocktails, a romantic wine and dinner pairing, an afternoon free-flow, or special libations to be enjoyed in the comforts of your home, you’re spoilt for choice this February because there s a lot of boozy treats available in Hong Kong.
RECOMMENDED: If you re looking into some celebratory feasts, check out the latest CNY and Valentine s Day menus in the city.