Covid-19 lockdowns have accustomed us to getting bar-quality cocktails in a bottle , pre-mixed and ready to pour over ice in a trice. But RTDs – aka ready-to-drink alcoholic beverages, typically canned – have been a staple of convenience stores and supermarket shelves for much longer: think canned highballs, Japanese chūhai, hard seltzers , and more. Though RTDs get a.
Jim Beam unveils orange-flavoured Bourbon liqueur thespiritsbusiness.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thespiritsbusiness.com Daily Mail and Mail on Sunday newspapers.
/PRNewswire/ This spring, Jim Beam® is shaking up the canned beverage aisle by launching two ready-to-drink cocktails made with a bourbon base: the Jim.
This post is sponsored by Beam Suntory.
The pandemic has changed the way that many people purchase and consume alcohol. Instead of drinking outside at clubs or bars, more consumers are now drinking at home with their friends and family – often to de-stress after a long day working from home (WFH).
The chance to relax with co-workers and friends after office hours has vanished because of WFH routines, but people still want to unwind after work.
Jim Beam has stayed ahead of this trend with the Jim Beam Highball. An easy-to-make drink, its crisp and zesty taste makes it ideal for a relaxing way to finish the end of the day. Consumers can enjoy it without overindulging, as it is light enough for someone to have a fun night, but still be bright-eyed and ready for work the next day.