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Sputnik International
ADVERTISEMENT Borat Star Says Weed Co. Burned Him With Billboard Cameo
Law360 (July 12, 2021, 8:37 PM EDT) Borat star Sacha Baron Cohen filed a $9 million suit in Massachusetts federal court Monday against a cannabis dispensary that plastered an image of his character on its billboard without permission, saying he has never used cannabis and that the ad constitutes false endorsement and copyright infringement.
Baron Cohen and his company Please You Can Touch LLC sued Solar Therapeutics Inc. and the dispensary s president, Edward Dow III, arguing that Borat s image and a version of Borat s catchphrase Very nice! on Solar s billboard falsely conveyed that Baron Cohen is associated with the company, and violated Please You Can Touch s copyright of the.
Sacha Baron Cohen sues cannabis company for use of Borat in advertising kingdomfm.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kingdomfm.co.uk Daily Mail and Mail on Sunday newspapers.
He s never used it in his whole life : Sacha Baron Cohen sues US cannabis company for using Borat image on a billboard and condemns use of the unhealthy drug
The actor, 49, filed a lawsuit in Massachusetts against a cannabis company called Solar Therapeutics for using his image on Monday
Court documents showed that the comedian has claimed the company did not seek his permission to use his image or likeness for a billboard
The advert shows Baron Cohen dressed as his character Borat Sagdiyev, holding his thumbs up with his catchphrase: It s nice emblazoned on top
The legal documents noted the star s opposition to the use of the unhealthy drug and also his resistance to be a brand ambassador
Sacha Baron Cohen sues Mass. dispensary for billboard using his image Mr. Baron Cohen never has used cannabis in his life. He never would participate in an advertising campaign for cannabis, for any amount of money. Sacha Baron Cohen poses for a photo during a screening of the Oscars on Monday April 26, 2021 in Sydney, Australia. (AP Photo/Rick Rycroft, Pool)
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A Somerset dispensary used Sacha Baron Cohen’s “Borat” likeness on a billboard along a busy highway, and the actor is not happy about it.
Baron Cohen is so unhappy, in fact, that he’s suing the dispensary, Solar Therapeutics, for willful copyright infringement, false advertising, and violating state law prohibiting misappropriation of rights of publicity. He is seeking compensation and damages to the tune of $9 million.