'He's never used it in his whole life': Sacha Baron Cohen sues US cannabis company for using Borat image on a billboard and condemns use of the 'unhealthy' drug
The actor, 49, filed a lawsuit in Massachusetts against a cannabis company called Solar Therapeutics for using his image on Monday
Court documents showed that the comedian has claimed the company did not seek his permission to use his image or likeness for a billboard
The advert shows Baron Cohen dressed as his character Borat Sagdiyev, holding his thumbs up with his catchphrase: 'It's nice' emblazoned on top
The legal documents noted the star's opposition to the use of the 'unhealthy' drug and also his resistance to be a brand ambassador