Sacha Baron Cohen sues Mass. dispensary for billboard using his image
"Mr. Baron Cohen never has used cannabis in his life. He never would participate in an advertising campaign for cannabis, for any amount of money."
Sacha Baron Cohen poses for a photo during a screening of the Oscars on Monday April 26, 2021 in Sydney, Australia.
(AP Photo/Rick Rycroft, Pool)
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A Somerset dispensary used Sacha Baron Cohen’s “Borat” likeness on a billboard along a busy highway, and the actor is not happy about it.
Baron Cohen is so unhappy, in fact, that he’s suing the dispensary, Solar Therapeutics, for willful copyright infringement, false advertising, and violating state law prohibiting misappropriation of rights of publicity. He is seeking compensation and damages to the tune of $9 million.