JCDecaux, QMS tout effectiveness of growing programmatic out-of-home propositions
JCDecaux takes wrappers off programmatic digital out-of-home offering and results from debut Tourism Tasmania campaign, while QMS highlights impact of digital programmatic through latest campaign reporting JCDecaux s programmatic out-of-home campaign with Tourism Tasmania
Programmatic out-of-home’s full-funnel impact was firmly put in the spotlight this week after JCDecaux officially took the wrappers off its programmatic proposition and test campaign results, and QMS released fresh effectiveness findings on its latest programmatic campaign.
After first touting plans to bring programmatic to its offering at scale to market in 2019, JCDecaux has officially taken the wrappers off its scaled programmatic proposition. The out-of-home (OOH) provider is claiming to be the first publisher locally to trade 100 per cent of its digital roadside inventory programmatically.
The Mint Partners adds to growing client roster
April 14, 2021 9:52
Brand and communications agency The Mint Partners has added a trio of new travel clients to its growing roster.
Virgin Australia Group and Tourism Tasmania have signed with the agency as demand for domestic air travel ramps up.
Virgin Australia has signed with the agency
Mint has also announced that it will be working with Marriott International, planning the relaunch of Sheraton Fiji Resort, for when borders between Fiji and Australia open, as their portfolio of food & beverage, fashion, design and property clients takes shape.
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Genevieve Taubman, co-founder and co-director of The Mint Partners said: “We are delighted to expand our travel and tourism portfolio at a time when most of Australia is searching for inspiration on what destinations to explore first.”
The Mint Partners, one of Australia’s leading integrated brand and communications consultancies has added a trio of new travel clients to its roster for 2021.
Awards and Events 10 Add to collection
Pair awarded for Steggles turkey’s “Ugly, but good for you” campaign
M&C Saatchi Sydney creative team Melissa Hawkett and Jason Leigh have taken out round five of the Siren Awards for excellence in radio advertising for Steggles turkey’s “Ugly, but good for you” campaign.
The “German Jog Techno” commercial was voted overall winner and best single ad, while the four commercials in the series were awarded best campaign.
Creative team Melissa Hawkett and Jason Leigh developed the four
60-second musical workout tracks in the genres of techno, pop, hip hop
and rock to create an identity for turkey as a superfood for client
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